Avanti West appoints Heyward Group

to deliver an accredited development programme for aspiring commercial leaders.



Avanti West Coast has appointed Heyward Group to deliver an accredited development programme for aspiring commercial leaders. Revenue Management is an emerging field in the UK rail industry, and the development programme will be an industry first. Heyward Group, led by Michael Heyward, CEO & Founder, will draw on years of practical experience and leading academic research to create UK rail specific business training. Once rolled out, Heyward Group will open up the development programme to all train operating companies across the UK.

Claire Hennebel, Head of Revenue Optimisation at Avanti, said,

“After the tender process, we decided to award HEYWARD GROUP the contract to support us in developing this industry-first training. Heyward Group stood out in terms of revenue management expertise, leading-edge training methods, strong evidence of positive impact working with other organisations, and bringing an innovative approach to meeting our requirements.”

Michael Heyward, CEO & Founder, declared,

“We are thrilled to announce that Heyward Group has been appointed by @Avanti to deliver accredited Revenue Management development training specific to the UK Rail Industry. In addition, we are delighted to be partnering with inspirational leaders @Michael Stewart and @Claire Hennebel on this project. Like Heyward Group, the Avanti brand is built on people. People who share our passion for getting things right, no matter how small!”

About Heyward Group:

Heyward Group was founded in 2015, with a strong focus on developing high performing teams. Performance is at the heart of everything we do. We work with our clients to co-create; bespoke, real-life solutions which will deliver tangible results and a lasting impact. We believe in developing robust solutions which provide a return on investment. We aim to provide big commercial outcomes or change programmes by making your people feel as capable, competitive, and content as possible. Our consulting model is a ‘boots on the ground’ and ‘sleeves rolled up’ approach, meaning we can take solutions through to implementation and deliver a lasting impact.

Our leadership development services include:

(1) Activity-based leadership experiences
(2) Business-specific corporate education
(3) Coaching, mentoring and behavioural profiling
(4) Bespoke development programmes

Our consulting services include:

(1) Building and developing high performing teams
(2) Independent commercial consulting
(3) Hospitality and customer service operational consulting
(4) Digital transformation and change management

For the latest news, visit the Heyward Group news section: https://heyward.group

About Avanti West Coast:

Avanti West Coast, operator of intercity rail services on the West Coast Main Line, is a joint venture between FirstGroup and Trenitalia, delivering a cleaner, greener railway that drives the West Coast forward.

We’re on a mission to revolutionise train travel, linking together the towns and major cities of the UK to create an iconic railway the country can be proud of. We’ve got big plans including a fleet of new intercity trains, as well as the complete refurbishment of the existing Pendolino train fleet. We will introduce more train services every week with new routes added, and a much-improved onboard service with enhanced free Wi-Fi, plug sockets, 25,000 brand new seats and improved catering. Since 8 December 2019, passengers have benefitted from improved passenger compensation, available for journeys delayed by just 15 minutes.

For the latest news, visit the Avanti West Coast Media Room: https://newsdesk.avantiwestcoast.co.uk/
Press Office: 0845 000 3333